SHORTLIST & INBOOK - Epica, "Outdoor", 2012
BRONZE - Ads of the World, "Best Outdoor", 2012
got published on:
Ads of the World, Fubiz, Buzzfeed, W&V, Horizont and counting..
A “offline interactive” idea to raise awareness on the stupid and cruel seals killing happening around the world in countries like Canada, Russia and Norway just to name a few. The billboard was installed encouraging people to use their small change to make seal hunters disappear. Citizens walking by the installation were prompted to throw the coins to the wall enabled by hundreds of magnets until the image of the killer was completely covered and disappeared from the sight.
Agency: Jung von Matt/Neue Elbe
CD: Tobias Grimm, Jens Pfau
AD: Florian Marquardt, Steffen König
Copywriter: Till Felber